Simplified selling for fashion wholesale

We understand

  • the countless headaches of selling

  • managing paper linesheets

  • last minute product changes

  • deadlines to process orders

How it works

Digital Linesheets

Share cloud-based linesheets instantly
Forget paper linesheets, expensive printing or postal costs
Create customised linesheets that work with a simple drag-n-drop

Drive Sales

Share your collection with unlimited retailers and buyers 24/7
Empower retailers to resolve orders directly: buyers can edit, review and submit orders instantly
Increase reordering with improved stock transparency
Reach new markets, with digital linesheets and currency convertors

Less Hassle

Save time with less paper and admin
Eliminate design costs with customised digital linesheets
Prioritise key retailers and manage smaller accounts more effectively
Simplify your life with our intuitive design and helpful features such as image automapping, error checkers and drag-n-drop functions and buying tools

More Control

Manage your accounts with individual retailer logons and customised views
Promote your brand with instant access to campaign material and key press
Centralise all your brand material and archive content by season, for easy collection management

We are different

We know how important your data is, from retailer address books to ordering history. ReChannel guarantee a fully secure system, with cloud based back-ups.
We want you to have complete control of how you display your collection and to whom. You know your marketplace better than we do.

Total Confidentiality

Your data is yours only
We understand the need to simplify; the last thing we want to do is create more work for you. Enjoy live stock data and live orders.

Easy Integration

We do not want to duplicate data or current processes
Different fashion markets have different needs. We understand the importance of localised knowledge and support. ReChannel has been developed to meet the needs of European brands, with global retailer networks.
We are 100% committed to helping businesses grow both at home and internationally.

International focus

We are committed to helping businesses grow at home and abroad


ReChannel is designed to work with your software.
With ReChannel’s integration plug-ins, product and order data can flow seamlessly between your systems and ours.
No data duplication
Live stock holdings
Instant ordering
ReChannel can easily integrate with most stock management systems. Please contact us for more information about how we can integrate with your ERP.
Our team of integration specialists and advisors will create a bespoke integration proposal to meet your business needs.

Set up


consultation about your IT systems and business requirements


set up includes in depth integration planning with the ReChannel Technical Team


training with a live demo from the ReChannel Support Team, prior to launch

Who we are

ReChannel's home is in the heart of Tech City, close to the Old Street roundabout. The founding team have experience in Finance, Tech, Innovation and Fashion.

Linesheets, ordering processes and stock systems are slow, painful, paper heavy and littered with errors. ReChannel's mission is to simplify fashion wholesale; it is an enterprise level software

solution, which helps brands better manage their wholesale businesses globally. 

Luke Thomson
The Problem Solver

Luke is a former VC investor; he is also an advisor to an incubator working with promising young businesses in London’s East End. Luke cofounded ReChannel to help an industry surviving on paper, fax, Excel and caffeine.

Miriam Cooper
The Fashion Buyer

Miriam has worked on both sides of the table, first in the wholesale team for Ralph Lauren Europe, then becoming a senior womenswear buyer at Harrods. Miriam cofounded ReChannel for her own karma, so that no more brands and buyers should suffer unnecessarily again!

Nick Nicholson
The Techy

Nick has enjoyed a 12 year career as a PHP developer; during this time he has built up considerable experience in SMEs, accross multiple industries. Nick has a very strong knowledge of back-end development, with particular focus on database solutions. 


ReChannel has proven to be an invaluable ordering tool, we anticipate many additional reorders; as our retailers can now log on and view available stocks directly.

Reanna Bowman, Orlebar Brown

As a fashion agent and distributor managing multiple womenswear brands, any selling tool that can help reduce admin and stress for my sales managers is invaluable.

Liliane Harris, M&L Harris Agencies

My main concern digitalising our collections was disruption to our business; however, ReChannel put together a comprehensive set-up plan that suited our business needs.

Elodie Loudon, Juliet Dunn