Simplified selling for fashion wholesale

We understand

  • the countless headaches of selling

  • managing paper linesheets

  • last minute product changes

  • deadlines to process orders

How it works

Digital Linesheets

Share cloud-based linesheets instantly
Forget paper linesheets, expensive printing or postal costs
Create customised linesheets that work with a simple drag-n-drop

Drive Sales

Share your collection with unlimited retailers and buyers 24/7
Empower retailers to resolve orders directly: buyers can edit, review and submit orders instantly
Increase reordering with improved stock transparency
Reach new markets, with digital linesheets and currency convertors

Less Hassle

Save time with less paper and admin
Eliminate design costs with customised digital linesheets
Prioritise key retailers and manage smaller accounts more effectively
Simplify your life with our intuitive design and helpful features such as image automapping, error checkers and drag-n-drop functions and buying tools

More Control

Manage your accounts with individual retailer logons and customised views
Promote your brand with instant access to campaign material and key press
Centralise all your brand material and archive content by season, for easy collection management

Case Studies

Reanna Bowman

Sales Manager UK & Europe
Orlebar Brown

Reanna Bowman
“ReChannel has proven to be an invaluable ordering tool for Orlebar Brown, we use their wholesale ordering tool globally to support our business. Having our pre order collections on iPads in all our showrooms is a fantastic selling tool for the teams. 
ReChannel is integrated with our back end stock system; our retailers can now log on and view available stocks directly. Real time stock visibility is an exciting new opportunity for additional reorders us as we continue to grow Orlebar Brown sales globally.”


Maximised international sales teams
Increased orders & re-orders
Reduced time processing orders by 50%
Cut admin & cost of selling

Womenswear Brand

“Our entire team love the system. ReChannel can do wonders, by decreasing our wholesale admin work-load and increasing our sales”

Gawain Blizzard

Managing Director
Goldie London

Gawain Blizzard
“For some time I have been looking for a solution to digitalise our wholesale business. Too much time is spent managing paper linesheets, Excel order forms and calls from buyers to check pricing and availability. ReChannel resolves a lot of these tiresome processes; we can now spend more time working with clients and selling. For example, all our buyers can now see the collections in their preferred currency with their trading terms. 
We are excited at the prospect of using ReChannel to support our global strategy.”


Elegant digital linesheets
Great representation of the brand
Digitalising Manual Processes
Multiple Currencies

Global Menswear & Womenswear Brand

“We are very happy with the launch of ReChannel and its effect on our business”


ReChannel is designed to work with your software.
With ReChannel’s integration plug-ins, product and order data can flow seamlessly between your systems and ours.
No data duplication
Live stock holdings
Instant ordering
ReChannel can easily integrate with most stock management systems. Please contact us for more information about how we can integrate with your ERP.
Our team of integration specialists and advisors will create a bespoke integration proposal to meet your business needs.

Set up


consultation about your IT systems and business requirements


set up includes in depth integration planning with the ReChannel Technical Team


training with a live demo from the ReChannel Support Team, prior to launch

About Us

Our Vision

ReChannel was founded in 2012 as a result of a simple observation:

Why is it so easy for us to buy anything we want as consumers online, yet brands still sell to their retailers via excel, e-mail and paper?

Our Mission Statement

1. Simplify Don’t Complicate
"We work hard to make ReChannel so easy to use anyone could use it.  Our software has been built based on industry knowledge and carefully considered design."
2. Integration, Integration, Integration
"We work endlessly with stock systems and brands' teams to plan and manage ERP integrations. We want to ensure that ReChannel is the best end-to-end wholesale solution on the market. The last thing our clients want is another system to manage."
3. Your Software Not Ours
"We want ReChannel to feel like it belongs to you and your brand. Our platform is completely configurable and customisable; it is designed to accommodate your branding, imagery, campaigns and marketing. We want your retailers to see the system as an extension of your brand."
4. Be transparent always
"We don’t want to leave our customers with any nasty surprises – we will not charge you a % of sales or any other hidden costs. Everything will be as we say it will be, no broken promises or hidden costs."


We are very lucky to have such a bright and committed team, with some of the smartest developers and salesmen in Europe. The team have a broad range of expertise spanning: fashion, tech, retail, start-ups and venture capital.

Our Founder

Luke Thomson

Luke is a former VC investor; he is also an advisor to an incubator working with promising young businesses in London’s East End. Luke cofounded ReChannel to help an industry surviving on paper, fax, and Excel. Luke graduated from Oxford University in 2006.

Our Investors

We wanted to work with investors who could bring intelligence and expertise to ReChannel. Here are some profiles from our fantastic investors, who continue to offer invaluable support:
Seamus Keating
Seamus Keating

Seamus brings over twenty years’ experience in the global technology sector in both finance and operational roles. He was a main board director of Logica plc from 2002 until April 2012, and Logica Group CFO until 2010, when he became COO and headed up  operations  in Benelux.

Guy Westlake
Guy Westlake

Guy is an entrepreneur and early-stage investor.  He was previously Head of Marketing at Shutl from the company's inception through to it's eventual acquisition by eBay in November 2013.  Prior to Shutl, he held product marketing roles at leading enterprise software vendors Vignette (now Open Text) and Canon.

Alex Saint
Alex Saint

Alex is co-founder of travel flash sale website; the multi-million pound flash sales website for the travel industry. Responsible for overall strategy, building a senior team and raising seed money and Series B Funding, from both institutional and private investors.

Charlie Ramsay
Charlie Ramsay

Entrerpreneur and Founder of; an accommodation and ticketing platform for hotels, B&Bs, hostels and universities. Charlie brings a wealth of start up experience to the ReChannel investor community having built a business from scratch. Charlie was previously an analyst at Torch Partners Corporate Finance and Peel Hunt.

Haider Choudray

Haider has extensive experience of wholesale and the challenges wholesalers face due to his work at Bestway Group, which owns Bestway Wholesale, the UK’s 2nd largest independent wholesaler. Haider is responsible for spearheading the Group’s UK tax, international diversification and operational efficiency strategies. He is also a director of the Group’s banking subsidiary and recently led the Group’s £620 million acquisition of The Co-Operative Pharmacy.


ReChannel has proven to be an invaluable ordering tool, we anticipate many additional reorders; as our retailers can now log on and view available stocks directly.

Reanna Bowman, Orlebar Brown

As a fashion agent and distributor managing multiple womenswear brands, any selling tool that can help reduce admin and stress for my sales managers is invaluable.

Liliane Harris, M&L Harris Agencies

My main concern digitalising our collections was disruption to our business; however, ReChannel put together a comprehensive set-up plan that suited our business needs.

Elodie Loudon, Juliet Dunn